Choosing Your Marketing Tools:
Getting the Right Fit

By Cyndy Bolton

There are a multitude of market development tools available to you. The question is, which is best suited to deliver your message to your consumer?

Not long ago, I researched options into physically making my exercise regime more efficient. I rested on the probability of purchasing orthotic supports as a tool to help me get the desired results. Now equate my search for a better workout with your quest for improved success in marketing your product or service. I know what you're thinking, inserts are for old people. I thought that too, until someone mentioned that these devices would dramatically increase the efficacy of my road to cardio bliss

I researched the topic, selected a supplier, got fitted and received my product. After a brief adjustment period, I noticed a significant increase in the ease on my joints during nightly treadmill sessions. The more efficient my workouts, the better my health. I saw, and still see results from purchasing these incredible tools.

Marketing tools can provide the same effect for your business. choosing the right tools with the proper fit is crucial.

Taking the time to review where your marketing dollars are spent is the first step towards redirecting your funds to the appropriate media.

Here is a list of some marketing avenues to explore in response to generating increased revenue:

1. Online Marketing

  • pay per click ads
  • social network marketing
  • affiliate advertising
  • geographical ad placement (also known as localization)
  • article writing
  • 2. Multimedia Development

  • audio production
  • video production
  • flash production
  • 3. Traditional Advertising

  • Radio
  • Television
  • Magazine
  • Newspaper
  • 3. A Combination of Marketing Tools

  • Marrying online advertising with proper magazine ad placement
  • Using radio to support your website launches and announcements
  • Advertising on television, sending traffic to your web site
  • Launching a viral marketing campaign online which will reinforce brand recognition via links
  • These combinations of marketing, and many more could prove to be successful if you put some research time and imagination into your plan.

    Custom fitting your company's marketing strategy with the proper tools is integral in becoming a more efficient one.

    So do like I did. Research new tools, get fitted with them, incorporate them into your plan, and after a brief adjustment period, prepare your business to go the distance and beyond.